Driven by legislation and consumer demand, bulk products are gaining ground in all hygiene and beauty distribution channels: specialised organic shops, supermarkets, pharmacies and selective channels. According to the research firm YouGov, 76% of French consumers have already bought bulk products, mostly food. Furthermore, 63% of respondents would like to have the opportunity to buy in bulk, the products of major brands that they usually buy in packs  .
To meet this demand, Roval has been working for several months with Jean Bouteille, a French company specialising in POS liquid bulk distribution systems. The company is already supporting numerous brands and 1400 outlets, including 410 new ones in 2021, in achieving their project.
As part of this collaboration, Roval has invested in a high-capacity Bag in Box (BIB) packaging line in 3-litre, 5-litre and 10-litre formats, and is offering its range of conventional, organic and natural washing products, as well as its R&D expertise, for turnkey or customised products.
The aim is to offer brands and distributors a full-service bulk solution.
The teams at Roval have already validated the compatibility, flow and behaviour tests of formulas at the POS with the most frequently requested product families (shower gels, shampoos). Other formulas will be tested in the coming months.
Three turnkey references will be proposed. Roval’s R&D teams are also available to help brands develop custom formulas adapted to this type of distribution.
The BIB format proposed by Jean Bouteille and filled in by Roval Cosmétiques can be used for two types of purposes, depending on the brands’ strategy and markets:
The in-store dispensing fountain: The BIB is integrated into the fountain available at the POS. The customer fills the container directly at the shop and reuses it during his next shopping trip. For a complete made in France solution, Roval proposes to use the individual reusable bottles manufactured in its Plastirève factory in Normandy.
The "Maxi Refill" size: This packaging is adapted to consumers who prefer an economical and easy to take home, large family size offer.
Depending on the needs of brands and retailers, different types of formulas (standard, natural or organic) can be used for all types of hygiene routines: hand, body, hair, shower or bath.
Very committed to its CSR policy, Roval received the EcoVadis gold medal in 2021 and improved its CDP rating to B-. The company, which has three production sites in France and one in Spain, is continuing its efforts in this area and intends, with this full-service bulk offer, to facilitate the transition of the entire sector to zero waste.
 YouGov France, "Le marché du vrac en France en 2021". A survey conducted online from 23 to 24 November 2021, among 1,007 people representative of the French national population.
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