Wine: in 2020, the French flocked to the BIB

2021-12-24 01:23:47 By : Mr. Terry Jiang

L iliane and Edouard, in their sixties, push their trolleys along the wine section of the Super U in Fargues-Saint-Hilaire, a 3,000 m2 supermarket 15 km east of Bordeaux.Madame takes a Bag-in-Box (BIB) of 3 liters of rosé, with very flashy packaging, coming from Corsica (1).“Why do you buy wine in BIB?”we ask him.The one who comes here to do her shopping every week sums up in a few sentences everything that makes this type of conditioning successful."It's less heavy and ...