In recent years, sales of wines in mass distribution have been experiencing a new lease of life thanks to the innovation of the bag-in-box (having replaced the traditional cubitainer), flavored wines (the famous grapefruit rosé) and ranges with a low content of alcohol.If the Buzet winegrowers have just invested 700,000 euros in a BIB * and Push-Up packaging chain, they have chosen to ignore flavored wines."Some time ago, we did a tasting of the wines offered by the competition" remembers Carine Magot (head of the vineyard department)."And how can I put it ... It's not my most pleasant tasting memory!"We were anything but convinced by the quality of these products and preferred to abstain ”Instead of venturing into the range of Wine-Based Flavored Drinks, the Buzet winegrowers launched in 2013 rosé wines with 9 alcohol levels: the Nuage.A range which “was very successful when it was launched last year and we were out of sales very early, in August despite a rainy spring,” reports Maïwenn Brabant, communications officer for the Vignerons de Buzet.After 66,000 rosé bottles sold in 2013, 172,000 rosé bottles will be sold this year, with 40,000 white collar workers completing the range.The Buzet winegrowers are not the only ones to have positioned themselves on this cloud, the Patriarche group has just announced the marketing of white and rosé wines at 8.5 ° .alc, under the brand "comme un cloud" (click here to read Rayon Beverages' article on this subject).As far as Buzet is concerned, the production process for these low-alcohol wines does not use a dealcoholization process, but dilution.For the rosés, it is thus a blend of 11 ° Merlot wine with lower grade Cabernet.It should be noted that beyond the fads, the cooperative cellar of Buzet-sur-Baïse continues to place itself in the niche of sustainable development, with its ISO 26,000 certification.*: chain that can process up to 700 BiB per hour.Until now, a service provider outsourced the processing of 440,000 BIB produced annually by the Vignerons de Buzet.[Illustration: Vignerons de Buzet]