Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Jess Zafarris is the director of audience engagement at Adweek.

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Marketing Morsels: Captain Morgan Tackles Shotface, Diageo Sets ‘Happy Limits’ and More

By Jess Zafarris, Paul Hiebert

Marketing Morsels: Musical Food, Reese’s University and More

By Jess Zafarris, Paul Hiebert

Marketing Morsels: Cheez-It’s New Mascot, Oreo Wine, Upcycled Oatly Sweaters and More

By Jess Zafarris, Paul Hiebert

How Mondelēz International Built TikTok’s Biggest Snack Brands

By Paul Hiebert, Jess Zafarris

It’s Time to Forget Cookies and Focus on People

Do You Know How to Reach, Engage and Delight Connected Consumers?

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

3 Shopping Insights for the 2021 Holiday Season

By Christina Brandeberry, Managing Director, Search and Shopping, Google

Report: Publishers See a Bright, Cookie-free Future

To Align With the Modern Buyer’s Journey, Look at the Funnel Differently

The Future of Media Depends on the Adoption of Connected Marketplaces

By Michael Zacharski, CEO, ENGINE Media Exchange

Adweek is the leading source of news and insight serving the brand marketing ecosystem.